Apptaura – the app development agency
Niall has joined the Apptaura development team on the Kickstart Scheme. He has joined the team as our QA Tester and is in an ongoing battle with our developers to spot bugs…whilst our dev team attempt to squash them before he has the chance to find them. The battle rages. He’s winning. This is the …
From next month (August) Google will require all apps in the Play Store to be supplied as Android App Bundles, rather than as APK files. But what is an Android App Bundle? What does this mean for any of you who are looking to submit a new app to the Play Store? Do you need …
What are Android App Bundles and what do they mean for my apps? Read More »
Sometimes it can be difficult to find the hidden value in the app store. That small niche where your business lives might not seem to stand a chance when facing up to the big hitters. You’re not going to be able to compete with the FAANGs of this world. But look hard enough and you …
How you can find the hidden value in the app store Read More »
Apptaura was founded by our CTO Tom. And our CEO is called Thom. They are in fact both called Thomas. At least the different spellings of their shortened name means they don’t get too many misdirected emails. But it’s confusing. The wrong T(h)om always shows up when you call. We’ve joked about it for ages. …
In December 2017 we wrote an article on app store optimisation. A lot has changed since then, particularly in the Google camp, and App Store Optimisation (ASO) techniques now follow entirely different patterns. Read on to find out what our CTO, Tom Colvin, has to say about it now… “In the web world, any half-intelligent search engine optimisation …
App Store Optimisation – Mobile App Marketing Tips Read More »
The Rise of Mobile Users – How to Take Advantage of This Opportunity About 42% of visitors to your website will be using mobile devices. A growing proportion of users (currently around 15%) don’t even have laptops or desktops to fall back to. The immediate danger to organisations, therefore, is that their site may not be suitable …
Bring more mobile users, and make them stick around Read More »