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Apptaura developing app to support touch-free tourism

Apptaura – the app development agency

Apptaura team meet a Hampshire Hog

Apptaura developing app to support touch-free tourism

We’re so excited to reveal that we’re developing a touch-free tourism app for a new sculpture trail managed by the not-for-profit event company Destination Basingstoke. Launching this summer, the trail celebrates the centuries-old nickname given to Hampshire residents – Hampshire Hogs. Hand painted by local artists the trail features 20 individual hog sculptures. Each sculpture is inspired by our people, heritage and countryside. The exhibits are scattered throughout Basingstoke, encouraging visitors to explore new areas of our town.

Apptaura CEO Thom Gibbons with Horace the Hampshire Hog

The app, which will be available on iOS and Android, is designed to help intrepid hog-spotters, visitors and local families to navigate their way around the trail. It replaces traditional printed exhibition material and maps, and provides a touch-free solutions using geolocation and integrated mapping tools to guide visitors around the trail. Each sculpture has its own page, complete with artist info, the inspiration behind the design, and the details of the businesses and organisations sponsoring the individual statue and the wider trail.

Our CEO, Thom Gibbons said:

“We’re proud to be a Basingstoke-based business and are extremely excited about working with Destination Basingstoke by developing their Hampshire Hogs App.

Now, perhaps more than ever, we feel it is important as a business to give something back to the local community and for local businesses to stick together and support each other. The app allows the businesses involved in the trail a unique space to showcase themselves whilst providing a safe, touch-free experience for residents and visitors alike.

We’re looking forward to getting our walking boots on and hitting the highways and byways of Basingstoke to do a bit of hog spotting ourselves.”

The trail is aimed at revitalising our town and local retail centres by offering an outdoor, socially-distanced and interactive experience to visitors. The app allows users to track their journey around the trail, check in at each site and navigate to the next hearty Hog. Hog Spotters are encouraged to take and share photos of the sculptures on social media, with the best images being collected and displayed in the app.

Felicity Edwards, Managing Director of Destination Basingstoke commented:

“The last year has been blighted by Covid-19 and we’re determined that 2021 should be different. Our Hogs are of course immune to Covid, the trail is outdoors and the hogs are in open areas large enough to allow for social distancing.

We’ve also been able to go completely contact-free thanks to the app guide Apptaura are developing for us. We’re looking forward to working with our sponsors and artists and turning this into a very special event for Basingstoke. “

The app lands later this year (we’ll do another BIG announcement when that happens) – which means that users can download the app in advance.

To find out more about the Hampshire Hogs event head across to