Month: April 2021

Sometimes it can be difficult to find the hidden value in the app store. That small niche where your business lives might not seem to stand a chance when facing up to the big hitters. You’re not going to be able to compete with the FAANGs of this world. But look hard enough and you …

How you can find the hidden value in the app store Read More »

Apptaura was founded by our CTO Tom. And our CEO is called Thom. They are in fact both called Thomas. At least the different spellings of their shortened name means they don’t get too many misdirected emails. But it’s confusing. The wrong T(h)om always shows up when you call. We’ve joked about it for ages. …

The TomThom Naming Challenge Read More »