Digital Customer Trends During Lockdown

In March Apptaura CTO Tom predicted a gamechanging shift in digital behaviour in the face of a global pandemic – we reveal the brands with significant app growth in lockdown

Chat & Social

Zoom doubled in value this year, going from niche chat too to global communication behemoth. WhatsApp saw 70% growth in countries most impacted by lockdown.

Entertainment

Launching a streaming service on the first day of national lockdown… with predictably impressive results. Oh, and Netflix added more market share. Tiger King for the win.

Delivery

Amazon doubled their profits during lockdown. Obvs. JustEat leapt into the breach driving a 43% sales increase as they onboarded traditional restaurants. Tasty.

Gaming

3.2 billion hours. In a month. 350 million users. One massive bun fight with Apple. That’s a lot of flossing for Fortnite. Words with Friends saw a 614% download increase!

Fitness Apps

With just an hour to exercise outside, does it even count if it’s not on Strava? Halfords posted record demand for bikes and the fitness app category grew by 50%

At Apptaura we build great apps for small businesses.

From integrating reporting apps into sensors with bluetooth to geo-fenced apps for manufacturing firms and communication apps built for select demographics we’ve been working with our clients for years.