In March Apptaura CTO Tom predicted a gamechanging shift in digital behaviour in the face of a global pandemic – we reveal the brands with significant app growth in lockdown

Chat & Social
Zoom doubled in value this year, going from niche chat too to global communication behemoth. WhatsApp saw 70% growth in countries most impacted by lockdown.
Entertainment
Launching a streaming service on the first day of national lockdown… with predictably impressive results. Oh, and Netflix added more market share. Tiger King for the win.


Delivery
Amazon doubled their profits during lockdown. Obvs. JustEat leapt into the breach driving a 43% sales increase as they onboarded traditional restaurants. Tasty.
Gaming
3.2 billion hours. In a month. 350 million users. One massive bun fight with Apple. That’s a lot of flossing for Fortnite. Words with Friends saw a 614% download increase!


Fitness Apps
With just an hour to exercise outside, does it even count if it’s not on Strava? Halfords posted record demand for bikes and the fitness app category grew by 50%